Are you looking for professional support in the textile industry?

    I make available to you my capabilities and experience in fashion and its many sectors of activity in close partnership with your firm.

    I create and develop concepts for collections that are appropriate for your clientele and your objectives.

    I am able to offer a full design service as an independent stylist thanks to my work with many different partners
    in the fashion branch.


    I was born in Munich.

    I have pursued a styling career follwing my studies in Paris at the Ecole Superieure de Metiers du Design et de la Mode et de la Creation (http://duperre.org) graduating with a major in fashion design in 1995. My first activities have covered: trends definition, design, creating collections, producing and supervising production with international partners.

    My first work experience was with the german firm for women garments, with 10 collections annually,
    in charge of casual and outdoor tops for 2 years.

    I then was emplyed by MOGUL, young fashion and streetwear, oriented mainly around jeanswear, as head of Design for 7 years. I was initially in charge of developping both mens and womens wear, and moved on to focusing exclusively on the the womens collections of the brand. This continued collaboration with suppliers of denim, jeans manufacturers and washing facilities, allowed me to establish a well developped contact base and network in the denim branch.

    This experience has been deepened for the following 5 years while working for the denim brand HERRLICHER as an independant stylist and head of denim trousers for both men and women. In parallel to this responsability, I was able to increase my knowledge in knitwear and outdoor clothing and have an input in styling for tops, which allows me today to have a larger span of experience and knowledge to offer to my clients.

    Since 2010, I have been working as an independent fashion stylist for brands of Heritage style and have developped a denim line for a major sports brand. I have proven my abilities in graphic design and logo creation, and prints for tops of the same collection during this experience.


    My professional experience is varied. It is defined by styling and fashion advising, but also as brand development and collection development., creation of a product and the production management. Jeans/ denim and casualwear for Women and Men from the Young Fashion to the High End are at the center of my capabilities. My understanding of an efficient collaboration is based primarily on a perfect understanding of your company and of your market in order to establish optimal concepts following the requirements that you define.

    After a thorough and detailed analisys, I develop a unique concept for your brand’s collection while respecting deadlines and schedules. The first drafts come in the form of technical drawings, finalised and perfectly adjusted to the requirements of the producer and other internaional partners. In addition,
    i make the measure charts, and oversee the fitting of the prototypes (with detailed commentaries), as well as doing the styling for the photo shooting of your collections. Professianalism, reliability, flexibility and trust are the values core to mywork ethic in order to achieve common success. Whether it be to develop new ideas, or new projects, or supporting an already established team, each collaboration is a source of enthusiasm and motivating.

    Did you find what you’re looking for? Then contact me...


    Frans-Hals-Str. 4a
    81479 München
    Mobile: +49 (0) 172 961 7158
    Phone: +49 (0) 89 380 129 232
    E-mail: soniaweiss@gmx.net

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